Suklaa Chocolate
A web and brand design for a Finnish chocolate company wanting to broaden their audience to an American audience.
Project Overview
Challenges
Suklaa Chocolatiera is a Finnish chocolate company wanting to branch out into an American audience while maintaining their Finnish heritage.
Solution
The branding, packaging, and website work to increase brand awareness and recognition, increase effectiveness of Suklaa's brand voice, and connect Suklaa to the target audience through user tailored content and design.
Skills
Figma, Adobe Illustrator, Photoshop
Role
Brand Design, Web Design
Timeline
14 Weeks
The Design Process
Step One - The Brand
Suklaa's brand is designed to appeal to adventures, exploratory, and quality food lovers, communicating its Finnish traditions as a window into another culture. The welcoming serif font references Suklaa's long history of Finnish chocolate making, with the icon referencing Finnish patterns found on traditional clothing.
The colors were taken from traditional Finnish clothing with warm earthy chocolate colors to tie into the chocolate aspect of the brand.
Sprint Two - The Website
Suklaa's website was created to sell the chocolate to the brand audience. It is heavily focused on chocolate, with crisp photos of delicious dark, white, and milk chocolates to encourage users to make a purchase. The branding that stays constant throughout helps to sell the chocolate by providing more trust in the company.
The Prototype
User Persona - Ashley
Ashley is a user persona that was created to represent the ideal customer of Suklaa.
Ashley can explore Suklaa's website, seeing what the company stands for, how to become part of the community, browse Suklaa's products, and make a purchase.
The Summary
The Suklaa Brand
Suklaa’s branding helps communicate it’s core values, keeping Suklaa’s heritage while remaining modern and exciting. The website is designed to sell the chocolate with a thoughtful choice of imagery and direct call to actions.
Lessons Learned
This project taught me how to create a brand, and the specific research methods I can use to consistently create brands that work in any context.
